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The biggest satisfaction for a hairdresser is a happy client who looks great. Hair plays a crucial role when it comes to feeling good.
A large majority of women feel good (90%), happier (85%) or even more confident (84%) when their hair looks good.
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Tradition means trust. Since 1919, Kadus Professional has partnered with generations of hairdressers.
The core values of the brand have always been: personal, local support and individual client relationships.
These values are as important today as they were yesterday.
Therefore Kadus Professional will hold on to its core values as it moves into a new and exciting future in which the brand will be more attractive, modern and sparkling with life.
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Hair is not just canvas but a unique biological, 3-dimensional material that changes over time. In order to assure that hair looks great and stays healthy over time it needs to be treated with the right care products.
These are products that not only work on the hair but also with the hair, adapting to the individual structure of the hair and even the clients’ needs. Kadus Professional Care now has the answer to all these needs with a renewed range that features new product formulas.
The results of this new range are proven: instantly beautiful and shiny hair that clients can see and feel!
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Beautiful hair is like a flower. It is alive with colour, texture and movement. A nice flower can really brighten your day, just like a great haircut can. To visualize this, Kadus Professional has used the image of the Calla Lily in all different communications.
Kadus Professional is the first brand to use a flower as the symbol of the communication campaign in the overall salon professional business.